2024 National Agricultural Marketing Summit

Food with Purpose
November 13-15, 2024
Albuquerque, New Mexico

 

The AgSummit provides a unique networking opportunity for agricultural marketing practitioners to form new partnerships and learn new business strategies that can improve the performance of their farms and businesses.

The Summit will feature resources to assist market managers, direct marketing farmers and food businesses, agribusinesses with value-added products, practitioners, and technical assistance providers in understanding and enhancing marketing strategies.

The AgSummit is comprised of attendees from diverse backgrounds from both the public and private sector. These include farmers, academics, entrepreneurs, service providers, mission-focused investors, business operators, community practitioners, students, consultants, and government employees from state and Federal agencies.

Request for Proposals

Individuals, groups, and organizations are invited to submit a proposal to present at the 2024 AgSummit. Proposals must be submitted by July 15, 2024. Accepted presenters will be notified by end of August, 2024.

For questions, please contact: 
Courtney Long about the Summit – court7@iastate.edu
Bre Miller regarding a Summit proposal – millerb@iastate.edu

2023 Ag Summit Track Sessions

Sunday, November 12: Tour Opportunity (additional fee applies)

The farm tour leaves from the hotel at 8:30 on Sunday, November 12th. From there we will travel to Washington’s Mt. Vernon, the historic home of America’s first president, George Washington. While there you can tour the mansion, see the historic area, outbuildings, gardens, tomb, farm, trails, exhibits in the Education Center, and The Shops at Mount Vernon. Lunch is on your own with a restaurant or a food court pavilion to choose from. We will be traveling to Arcadia Center for Sustainable Food & Agriculture around one in the afternoon and will head back to the hotel around 2:30.

Since 2010, the Arcadia Center for Sustainable Food & Agriculture has been dedicated to cultivating vibrant local food systems that prioritize health, equity, and sustainability, from the farm forward. Arcadia accomplishes this through community gardens, launching a community farm, managing Mobile Markets that serve DC’s low-access neighborhoods, and cooperating a community farm stand in Southeaster Fairfax County. Arcadia’s Veteran Farmer Program trained more than 185 veterans, active-duty personnel, and immediate family members in the business and craft of sustainable farming since its start in 2015. More than 70 graduates are now operating their own farms.

All this takes place on land that once belonged to George Washington, in partnership with the National Trust for Historic Preservation and Woodlawn-Pope Leighey.

Monday, November 13: Food Distribution Research Society

Organized Symposium (New): offers the opportunity for presentations and discussion on a single theme or problem related to the food distribution field. Interdisciplinary proposals are welcomed and encouraged. Organized symposia proposals are allowed 1 hour and 30 minutes and they are expected to allocate at least 30 minutes to discussion.
 
Research Reports: are scholarly papers focusing on the results of research efforts. Reports will be evaluated and accepted based on one-page abstracts that describe the research and its relevance to food distribution issues. Presentations of research reports are limited to 15 minutes each, with 5 minutes for Q&A.
 
Research Updates: are synopses of research or educational work either (1) recently completed, (2) in progress, or (3) to be undertaken within the next year. To give an update, submit a maximum one-page description of the update. Presentations of updates are limited to 10 minutes each, with 3 minutes for Q&A.
 
Outreach Writing: comprises technical communication of food industry issues that are key to Extension/Industry Outreach. These may include ‘industry outlook’, food supply chain and marketing articles or content similar to AAEA’s Choices Magazine, for example, geared toward non-academic audiences. Entries in this category must include a pdf copy of the actual article or printout from an online source and the submission form. Authors will have 15 minutes to present a summary of the article’s key points and how it was used in outreach/extension efforts, with 5 minutes for Q&A.

Teaching Case Studies (New): are scholarly papers featuring a firm or industry dealing with an issue that is relevant for discussion in the classroom. Case studies can be developed using either primary or secondary research data. Submissions will be evaluated based on a one page—single-spaced—extended abstract describing the firm/industry, the main issue(s) of the case or decision to be made, why the case is important for teaching purposes, and the learning objectives. Presentations of teaching case studies are limited to 15 minutes each, with 5 minutes for Q&A.

Tuesday, November 14: AgSummit

Direct Markets and Community Support: explores the connection between direct-to-consumer markets and the relationship with the broader community. Presenters will discuss their practices within businesses and organizations that have guided the food market structure. This may also include discussions on equity and inclusion through a myriad of perspectives including ethnicity, social, market channels, and scale of production.
 
Marketing and Business Innovation: highlights the technological adaptions and advancements in agricultural marketing, business development and sustainability. Topics may address strategies to pivot online, creative sales platforms, new business services, dynamic business models and unique customer engagement techniques. These presentations will explore alternate and successful strategies across the dynamic food marketing and business sector.
 
Building Partnerships & Community Collaboration: features high impact efforts related to agriculture entrepreneurship or food systems development that were successful, in part, to partnerships and collaborations. Sessions will share efforts to promote and involve public/ private partnerships and non-traditional collaborations.
 
Market Research, Trends and Impact: explores emerging trends and data analytics across agriculture and food markets which detail new resources and advancements across the industry. Discussions will include applicability of market data whether through visualization, feasibility, and research, and/or stakeholder empowerment with data collection methodologies
 
 Successful approaches to managing marketing risk (ERME sponsored): highlights successful approaches to managing value added marketing issues around third-party risk or supply chain shocks. Success stories include use of contracts, insurance, and/or product/market channel diversification strategies.

Production Practices (Farmer Veteran Coalition sponsored): Veterans and non-veterans are welcome to hear industry experts talk about leading practices in the fields of beekeeping, livestock production, and urban agriculture. Topics may include best practices, challenges faced by veterans in agriculture, and available resources. 

Hotel Information

Exhibitors

King Room & Foyer

Plenaries

Potomac & Chesapeake

Concurrent Sessions

Salons A – F

Pre-Sessions

Jefferson
Lincoln
Roosevelt

Here’s the reservation link you can use to make reservations:

Book your group rate for National Direct Agricultural Marketing Summit 2023

Event Summary:

National Direct Agricultural Marketing Summit 2023

Start Date: Friday, November 10, 2023

End Date: Wednesday, November 15, 2023

Last Day to Book: Friday, October 20, 2023

Crystal City Marriott at Reagan National Airport for 239 USD per night

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