2024 National Agricultural Marketing Summit

Food with Purpose
November 13-15, 2024
Albuquerque, New Mexico

 

The AgSummit provides a unique networking opportunity for agricultural marketing practitioners to form new partnerships and learn new business strategies that can improve the performance of their farms and businesses.

The Summit will feature resources to assist market managers, direct marketing farmers and food businesses, agribusinesses with value-added products, practitioners, and technical assistance providers in understanding and enhancing marketing strategies.

The AgSummit is comprised of attendees from diverse backgrounds from both the public and private sector. These include farmers, academics, entrepreneurs, service providers, mission-focused investors, business operators, community practitioners, students, consultants, and government employees from state and Federal agencies.

Request for Proposals

Individuals, groups, and organizations are invited to submit a proposal to present at the 2024 AgSummit. Proposals must be submitted by July 15, 2024. Accepted presenters will be notified by end of August, 2024.

Submit Proposals

For questions, please contact: 
Courtney Long about the Summit – court7@iastate.edu
Bre Miller regarding a Summit proposal – millerb@iastate.edu

2024 Ag Summit Track Sessions

Direct Markets and Community Support: explores the connection between direct to consumer markets and the relationship with the broader community. Presenters will discuss their practices within businesses and organizations that have guided the food market structure. This may also include discussions on equity and inclusion through a myriad of perspectives including ethnicity, social, market channels, and scale of production.

Marketing and Business Innovation: highlights the technological adaptions and advancements in agricultural marketing, business development and sustainability. Topics may address strategies to pivot online, creative sales platforms, new business services, dynamic business models and unique customer engagement techniques. These presentations will explore alternate and successful strategies across the dynamic food marketing and business sector.
 
Building Partnerships & Community Collaboration: features high impact efforts related to agriculture entrepreneurship or food systems development that were successful, in part, to partnerships and collaborations. Sessions will share efforts to promote and involve public/ private partnerships and non-traditional collaborations.
 
Market Research, Trends and Impact: explores emerging trends and data analytics across agriculture and food markets which detail new resources and advancements across the industry. Discussions will include applicability of market data whether through visualization, feasibility, and research, and/or stakeholder empowerment with data collection methodologies
 
Successful approaches to managing marketing risk (ERME sponsored): highlights successful approaches to managing value added marketing issues around third-party risk or supply chain shocks. Success stories include use of contracts, insurance, and/or product/market channel diversification strategies. 

Hotel Information

Exhibitors

King Room & Foyer

Plenaries

Potomac & Chesapeake

Concurrent Sessions

Salons A – F

Pre-Sessions

Jefferson
Lincoln
Roosevelt

Here’s the reservation link you can use to make reservations:

Book your group rate for National Direct Agricultural Marketing Summit 2023

Event Summary:

National Direct Agricultural Marketing Summit 2023

Start Date: Friday, November 10, 2023

End Date: Wednesday, November 15, 2023

Last Day to Book: Friday, October 20, 2023

Crystal City Marriott at Reagan National Airport for 239 USD per night

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